Nidhi, the founder of Tinge, is a makeup enthusiast who believes everyone should have access to affordable, high-quality makeup. A self-proclaimed "makeup freak," she founded Tinge on the idea of selling makeup in curated sets instead of individual products. She realized that people often struggle to find complementary products and saw an opportunity to simplify the process. Her vision for Tinge was to provide everything you need for a complete look in one convenient, affordable combo, eliminating the "hunt" and making makeup more accessible.